Rices Mill Website

Simple website design & brand refresh for a family friend’s small business making it easier for administrators to provide for teachers and students.

Rices Mill Booksellers provides supplies to Philadelphia schools that aren’t otherwise obtainable through standard bureaucratic processes. As a family-owned business, Rices Mill prides itself on its speed, ease, personability, and adaptability.

The owner, Mary Beth, had minimal needs: core business information, a contact button, and a rotating collection of featured items. I concentrated on the visual presentation making the website simple and maintainable. For instance, I made the website approachable for Mary Beth by using an Airtable embed instead of a CMS, allowing her to easily customize it as a familiar spreadsheet, without having to learn a new and complex tool like Webflow CMS. 

Project Type
Freelance
Duration
~2 months (Nov–Dec 2022)

My Roles
Web designer, Copywriter, Brand designer, Webflow developer, SEO, Airtable training
Tools
Figma, Webflow, Airtable, Concepts for iPad

Collaborator
Siobhan Reily (Monomark design)


The Rices Mill website shown at different display sizes: desktop, tablet, and mobile.






Nathan Cheng

Open to all forms of collaboration.
︎︎︎ Reach out at hello@nathancheng.work


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